Bright Digital and Six & Flow are joining forces to create a global HubSpot powerhouse. This marks an important step toward international growth and strengthens the world’s leading HubSpot network.
This collaboration brings together two market leaders: Bright Digital, the dominant HubSpot partner in the Benelux, and Six & Flow, a well-established name within the HubSpot landscape in the United Kingdom, Ireland, and Canada.
Strong Alliance Between Forward-Thinking HubSpot Elite Partners
Both Bright Digital and Six & Flow are forward-thinking HubSpot Elite Partners with a strong focus on CRM, integrations, RevOps, and AI solutions. By joining forces, we form a powerful team of specialists supporting mid-market and enterprise organizations in solving complex digital challenges. With a shared focus on strategy, technology, and data-driven growth, both companies provide clients in the Nordilux region, Canada, the United Kingdom, and Ireland with an even stronger foundation for sustainable digital growth.
Lambert van Asselt, co-founder of Bright Digital: “The HubSpot partner ecosystem is increasingly moving upmarket, while HubSpot clients are looking for larger partners with the knowledge and experience to tackle complex digital challenges. That’s why we’re thrilled to continue our international expansion with Six & Flow, one of the best-known HubSpot partners, to build together the global HubSpot tech consultancy partnership of the future.”
Benefits for Clients, Employees, and HubSpot
This collaboration lays the foundation for a future integration under a joint global brand. By sharing knowledge, processes, and technologies, clients immediately benefit from the vast international reach and expertise this partnership brings. For clients, this means broader expertise, faster innovation, and access to a globally connected team. For employees, the partnership offers new opportunities — international projects, career development, and the strength of a shared ecosystem. The merger also aligns seamlessly with HubSpot’s growth strategy: by combining local strength with international scale, we are creating a strong platform to further expand HubSpot’s presence among larger organizations.
Richard Wood, founder of Six & Flow: “HubSpot is truly beginning to set itself apart from other players in the intelligent CRM market. The ongoing shift toward the enterprise segment demands solutions for increasingly complex needs, both technically and geographically. With the foundations laid by Bright, Systony, and BrixCRM over the past 12 months, combined with the amazing team we have at Six & Flow, this is the perfect match to serve HubSpot clients at the highest level. Together, we’re excited to set the new standard for quality in this next generation of partners.”
Global Ambitions
Since launching its Buy & Build strategy — supported by DELTA Equity Partners — Bright Digital has become the largest HubSpot partner in the Benelux. The collaboration with Six & Flow marks a significant milestone in the mission to expand beyond the Nordilux region. With a clear focus on customer value, international collaboration, and continuous innovation, we are building the leading HubSpot partner network across Europe, North America, and beyond.
Niels van Aalten, Founder and Managing Partner of DELTA Equity Partners, shares his enthusiasm about the new partnership: “This collaboration is an important step toward realizing our ambition to build a global HubSpot Partner Powerhouse. We are extremely excited to welcome the talented Six & Flow team to our group and look forward to growing together. We have great confidence in HubSpot and are proud to continue supporting their strategy.”
About Bright Digital
Bright Digital is the largest full-service HubSpot Elite Partner in the Benelux. With more than 120 specialists, we combine strategic insight with technical expertise to make organizations future-ready and realize 360° customer value. As a leading tech consultancy firm, we support organizations in digital transformation and growth, focusing on integration, automation, and customer-centric strategies.
About Six & Flow
Founded in 2015 in the United Kingdom and now active in Ireland, Canada, and South Africa, Six & Flow is a rapidly growing international growth agency and leading HubSpot Elite Partner. The strength of the agency lies in its team of more than 50 experts — a close-knit group of ambitious specialists who always go the extra mile for their clients. Six & Flow offers more than individual consultancy; clients gain access to a collective of talent, creativity, and results-driven expertise fully focused on sustainable growth.
About DELTA Equity Partners
DELTA Equity Partners is a sector-focused buy & build investor based in the Netherlands. The private equity firm invests in European mid-market companies in the technology and healthcare sectors, with the goal of building the next generation of quality leaders in niche markets. DELTA supports companies with knowledge, expertise, and capital to execute their buy & build strategies.
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