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Systony joins the rapidly growing HubSpot powerhouse of Bright Digital. With this strategic addition, Bright Digital strengthens its position as the largest HubSpot ELITE partner in the Benelux. Thanks to a team of more than 125 professionals, Bright Digital now has even greater capacity and expertise to meet the increasing demand in the market. The growth strategy is supported by investment firm DELTA Equity Partners.
Strongest ELITE Partner in the Benelux
“The integration of Systony aligns perfectly with our ambition to become the absolute market leader in the Benelux before expanding our activities to other countries,” says Lambert van Asselt, responsible for acquisitions at Bright Digital. “Systony’s exceptional expertise in complex CRM implementations and integrations complements our existing knowledge and capabilities extremely well. This is our second transaction with a strong focus on CRM after BrixCRM, which fits perfectly with HubSpot’s strategic direction as a leading CRM platform.”
Why Systony?
Systony is known for its high customer satisfaction, in-depth knowledge of HubSpot and CRM technology, and strong reputation as an advisor and implementation partner of innovative CRM solutions. Systony’s physical presence in South Holland also provides a valuable expansion of Bright Digital’s geographic coverage.
Martijn Rijnders, CEO of Systony, explains the decision:
“By joining Bright Digital, we are responding to the ongoing evolution of the HubSpot ecosystem, the increasing complexity of customer needs, and the need to scale our capacity. Access to the extensive resources and expertise of Bright Digital, the largest ELITE partner in the Benelux, enables us to accelerate our growth while continuing to deliver the high-quality service our clients expect from us.”
About Systony
Systony, founded in 2004 by Gertjan van Vugt and Martijn Rijnders, is a HubSpot Diamond Partner with a strong focus on implementing complex CRM solutions and integrations. The company distinguishes itself through its customer-centric approach and innovative solutions that help businesses reach their full potential.
About HubSpot
HubSpot is an AI-powered CRM platform that provides all the software, integrations, and resources needed to seamlessly connect marketing, sales, and customer service. HubSpot is rapidly gaining ground worldwide compared to other leading CRM providers. Due to growing demand and a strategic focus on serving larger clients, HubSpot seeks strong partners in every region with substantial capacity and expertise. The current market consolidation, in which smaller partners merge into larger organizations, aligns perfectly with HubSpot’s vision.
