Bright Digital and BrixCRM form a powerful alliance

About BrixCRM

BrixCRM, founded by Edwin Siebum, has been the leading CRM specialist in the Netherlands since 2005, with offices in Almelo, Eindhoven, and Amsterdam. With a team of over 30 professionals, they help organizations build sustainable customer relationships. BrixCRM specializes in HubSpot, SugarCRM, and custom integrations. The company also developed its own software called Traffix, which integrates HubSpot with other software suites. BrixCRM serves both Dutch and European clients in the following sectors: Industry, Transport & Logistics, Trade, Services, Agriculture, Government, and Non-Profit.

About Bright Digital

Bright Digital was founded in 2016 by Lambert van Asselt and Johan Lammers and specializes in HubSpot, the all-in-one CRM platform for Sales, Marketing, and Service. Partly thanks to its recent merger with Vet Digital, Bright Digital has grown into the largest full-service HubSpot partner in the Benelux, with more than 75 professionals and three offices in the Netherlands, as well as one in Copenhagen. Bright provides services in HubSpot consultancy, CRM development, website development, and digital marketing.

HubSpot CRM

Originating from the United States, HubSpot is rapidly gaining ground and increasingly competing with other well-known CRM providers. Due to the growing market demand and its strategy to serve larger clients, HubSpot is seeking major partners with significant capacity and expertise in every region of the world. The market is currently highly fragmented, with many smaller partners. This ongoing consolidation is a development that HubSpot fully embraces, creating growth opportunities for expanding HubSpot partners.

Edwin Siebum from BrixCRM: “Bright and BrixCRM are the perfect match for both our employees and our clients; our expertise in creating a 360-degree customer view through integration within a mostly fragmented IT landscape, combined with CRM and marketing expertise, creates a powerful flywheel for our joint customers.”

Lambert van Asselt, founder of Bright Digital: “We see BrixCRM as one of the best companies in the CRM world. We have long wanted to strengthen our group with a true CRM specialist that brings in-depth expertise and can flawlessly manage large implementations and complex challenges for major clients. We are very pleased to have BrixCRM on board and look forward to a successful collaboration.”