Bright Digital and Vet Digital join forces

Accelerated Growth

All parties see opportunities to accelerate growth through acquisitions — to jointly offer even more expertise to clients, be an attractive employer for talent, and strengthen their position as a trusted HubSpot partner in a rapidly consolidating market.

Bright Digital

Bright Digital was founded in 2016 by Lambert van Asselt and Johan Lammers. Originally based in Apeldoorn, the agency has grown into a leading full-service HubSpot partner with 50 professionals and a second office in Amsterdam. Bright provides services in HubSpot consultancy, website and CRM development, and digital marketing. In recent years, Bright has already made several acquisitions: Cliptoo Marketing (2019) and the fast-growing Seefore from Harderwijk (2021). The latter is the former company of Henry van Olst, now Sales Director and partner at Bright.

Vet Digital

Vet Digital was founded in 2012 by Erik Verpoort as a website and marketing agency. Later, partner Ron Schaminee joined as CFO, and the company chose to strategically focus on HubSpot. Vet Digital now employs over 30 people, operates from Nijmegen, and recently opened its first international office in Denmark. The agency offers HubSpot consultancy, website and CRM development, and digital marketing services. Previous acquisitions by Vet Digital include Heuvel Marketing and Marketing Penguin.

Synergy with HubSpot

Both Bright Digital and Vet Digital are fully dedicated to HubSpot — the all-in-one CRM platform for Sales, Marketing, and Service.

The U.S.-based company is rapidly gaining market share from other well-known CRM providers. As part of its strategy to serve larger clients, HubSpot is seeking strong regional partners with extensive capacity and expertise in each continent.

Erik Verpoort of Vet Digital: “We expect significant synergy in our services. With this strategic step, we are now able to serve both the mid-market and corporate segments.”

Buy & Build Strategy

Johan Lammers, CEO of Bright Digital, adds: “This step is highly relevant for our clients, as we are now better positioned than ever to meet their needs. We have a larger team with even more knowledge and experience. It’s also attractive for potential new team members.”

“Our introduction to DELTA Equity Partners came through a mutual contact, and their timing was perfect,” says founder Lambert van Asselt.

Both Bright Digital and Vet Digital had already been exploring acquisition opportunities independently. DELTA Equity Partners specializes in buy & build and actively focuses on the Technology & Health sectors. The investment firm has extensive experience in building successful IT companies through this strategy.

Van Asselt concludes: “It’s a great advantage to have DELTA’s financial expertise and experience on board. Together, we can realize our ambitions and continue our rapid growth.”